• Evaluating the model in its decision context: Creating Profitable Micro-Marketing Pricing Strategies
  • Implications of profit function on pricing
  • Estimating expected profits
  • Posterior distribution of profit gradient
  • Category Profit Changes Under Optimal Pricing Strategies
  • Comparison with experimental results
  • Experimental design
  • Directional profit gradients
  • Putting Constraints on the pricing problem
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