Thu Apr 29 10:30:00 2021 competition from other industries - just mention in intro and discussion (as future work) make the roadmap be more linear - follow the pipeline emphasize roadmap - put toc - put methodology later - think of this as a news story organization - de-emphasize methodolgy in topline material PIPELINE: sourcing advertising candidate pool application and interview process hiring experience of employees and companies after hiring how can I get started up to companies with analytics experience explain in place as well as referring to glossary and/or appendix pages exec summary TOC