* every question is a battleground

* lost the long form; replaced with a survey

1% incr in response rate = $85M reduction in census costs

incredible broad but locally-focused marketing efforts

prisoners are located where they are
  - states can 
     - omit them
     - reassign them where they used to live
     - something else
    at least for state level reapportionment and redistricting

attitudes vs awareness for nonresponse
 - advt addresses both...